Services Why CMX? login contact training locations


The mission of CMX is to provide detailed competitive marketing intelligence designed specifically to increase group and catering revenues for our clients in the hospitality industry.

Clients benefit from our accurate, timely, detailed reporting services using our flexible comprehensive online application.

Take a look at the services CMX has to offer, or contact us for more information: Contact us.

Basic Service
Annual Repeat Report
Research Service
Top 50 Report
Market Share Report
Holiday Periods Report
Special Need & Historical Period Report
Internet Prospecting & Training

Basic Service
This report consists of group information obtained from hotel readerboards collected on a daily basis six days per week, Monday through Saturday. The Basic Service report is organized by hotel first, then listing the group names alphabetically, followed by their activities in chronological order. This will provide an easy evaluation of a multiple day meeting that might utilize guest rooms versus a one-time food and beverage or meeting event.
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Annual Repeat Report
We can query our extensive database to create a report showing you groups that meet on a re-occurring basis. The criteria for this report can include the number of years a group has met, number of consecutive days, and can be targeted to specific need months.  The advantage of this report is to identify your competitors on-going repeat annual business.
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Research Service
Research Service is a service that CMX provides that allows your sales staff to concentrate on selling while we concentrate on researching the readerboard data. This service allows you to choose the events on your readerboard reports that you want to have researched. CMX will then research each event and provide you with a prospect report consisting of a contact name, address and phone number. Want to know more? Contact Us Today.
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Top 50 Report
The Top 50 Report can tell you who your competition's Top 50 most active groups are by reporting which organizations meet most often. This report can be generated by using any of our queriable fields based on what is of most interest to you. While Top 50 is our most popular report, we can report on any number--how about Top 20 or Top 100?
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Market Share Report
The Market Share Report is a favorite for properties who would like to know where a particular client group is meeting and what percentage of that group's business is going to which properties. The Market Share Report can be presented as a chart showing a graphical representation of each property's share of the total number of events as a percentage and as whole numbers.
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Holiday Periods Report
The Holiday Periods Report is good for those properties interested in enhancing their activity during Holiday Periods. This report lets you know which groups in your market meet during these critical times. Though CMX does not read readerboards on the day of a national holiday, we do typically read the day before and the day after (except Sundays). From this research we are able to extrapolate what groups are active during any holiday period.
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Special Need & Historical Period Report
The Special Need Period Report is perfect for properties that have a group that has cancelled on short notice or reduced their commitment of guest rooms and meeting space. This report is also perfect for properties looking for in-conjunction-with business. This report provides a listing of groups who have met during your special need period in previous years.
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Internet Prospecting & Training
A comprehensive 2 hour training program providing your sales staff with information they can immediately use to maximize the value of their readerboard reports. Click here to learn more about this exciting training...
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